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Why does colour matter so much?

Substantial research shows why colour matters and how colour plays a such a pivotal role in all our visual experiences.

🌈 Colour and Marketing – 92 percent said that they put most importance on visual factors when purchasing products. Only 5 percent said that the physical feel via the sense of touch was most important. Hearing and smell each drew 1 percent. Consequently, catching the consumers eye and conveying information effectively are critical to successful sales.

🌈 Colour and Brand Identity – Colour increases brand recognition by up to 80 percent. Just think of global brands and their colourways. Just think of golden arches and the image takes you right to MacDonalds.

🌈 The Power of Colour – 92% believe colour presents an image of impressive quality.

🌈 Colour Engages and Increases Participation – Advertisements in colour are read up to 62% more often than the same advertisements in black and white. Memory of a specific colourway increases that to over 85%.

🌈 Colour Attracts Attention – Tests indicate that a black and white image may sustain interest for less than two-thirds a second, whereas a coloured image may hold the attention for two seconds or more.

Why is it so important to control colour?

Effective colour management is important to business success for several reasons. One they’re probably subconsciously unaware of is how much they invest into colour perception, from the impact by way of colour their product makes or to the quality of their product, as well as taking account of the investments made in promoting and advertising campaigns.

Colour can significantly affect any or all of the following;

1. Quality of Colour
2. Customer focus
3. Colour perception
4. Product promotion
5. Reinforcing your brand values

Why is effective colour management important to business success?

Many industries need to accurately measure, communicate, and consistently reproduce colours. From batch to batch, product-line to product-line, consistent colour achieves confidence, trending colours change people’s mood, and cutting-edge colour gives the perception of an advanced product. Colour and visual experiences spontaneously affect the passively receiving mind.

To ensure your products and brands remain successful, make colour matter to your business and products.

Published by

Mark Stewart

Supporting plastic manufacturers with bespoke polymer and colour solutions
Managing Director
Polyblend UK LTD

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